About AITHE'26
Advancing AI-Driven Tourism and Hospitality Innovation at the Premier International Forum
The Premier Forum for AI in Tourism & Hospitality
The 2026 AITHE Summit is a premier international forum uniting leading researchers, tourism professionals, hospitality executives, entrepreneurs, technology innovators, policymakers, and practitioners to explore how artificial intelligence is fundamentally reshaping tourism systems, hospitality operations, destination intelligence, and global travel experiences.
Scheduled for November 27–28, 2026, this global hybrid event will be hosted in Malta, a world-renowned tourism destination and strategic Mediterranean hub, with seamless virtual access provided for international participants.
Our commitment is to deliver a professional and impactful conference experience, focusing on cutting-edge research, real-world industry applications, ethical and sustainable AI frameworks, and the global challenges and opportunities inherent in AI-driven tourism and hospitality transformation.
"Transforming Tourism and Hospitality with Responsible, Scalable, and Human-Centered AI"
The conference theme emphasizes the critical balance between technological innovation and ethical responsibility. As AI transforms the tourism and hospitality industries, AITHE'26 brings together global voices to address how we can harness AI's potential while ensuring sustainability, cultural sensitivity, and human well-being remain at the forefront.
Responsible AI
Ethical frameworks, governance, and sustainable deployment in tourism contexts
Scalable Solutions
Industry-ready applications that can transform operations globally
Human-Centered Design
Keeping guest experience and human connection at the core of innovation
Why Attend AITHE'26?
Join the global conversation shaping the future of AI in tourism and hospitality
Global Networking
Connect with researchers, industry leaders, policymakers, and innovators from 50+ countries in an immersive hybrid environment.
Publication Opportunities
Get your research published in indexed conference proceedings with opportunities for journal publication in Scopus/Web of Science indexed outlets.
Expert Keynotes
Learn from internationally recognized experts and industry leaders sharing insights on the future of AI in tourism and hospitality ecosystems.
Hybrid Flexibility
Attend in-person in beautiful Malta or join virtually with full access to all keynotes, sessions, and networking opportunities.
Cutting-Edge Research
Explore 12 interdisciplinary thematic tracks covering smart destinations, intelligent hotels, sustainable tourism, AR/VR, and more.
Industry Innovation Forum
Participate in dedicated B2B sessions, startup pitch corners, and real-world deployment showcases bridging academia and industry.
Who Should Attend?
AITHE'26 welcomes diverse participants from academia, industry, government, and the innovation ecosystem committed to advancing AI in tourism and hospitality.
Researchers & Academics
Faculty, PhD candidates, and research scientists in AI, tourism, hospitality management, and related fields.
Hospitality Executives
Hotel managers, resort operators, and hospitality group leaders exploring AI transformation.
Tourism Professionals
Destination managers, travel agencies, tour operators, and tourism board representatives.
Technology Innovators
AI developers, TravelTech entrepreneurs, startup founders, and digital transformation specialists.
Policymakers & Regulators
Government officials, policy advisors, and regulatory bodies shaping tourism and AI governance.
Data & Analytics Experts
Business intelligence professionals, data scientists, and analytics leaders in travel and hospitality.
Students & Early Career
BSc, MSc, and PhD students seeking exposure to cutting-edge research and industry connections.
Sustainability Advocates
Environmental specialists and sustainability consultants focused on climate-smart tourism solutions.
Ready to Join AITHE'26?
Be part of the global conversation shaping the future of AI in tourism and hospitality. Secure your spot at the premier international forum in Malta.
November 27–28, 2026 · Malta & Online